L3 Management - Business Management course (GE)

The objective of the Gestion Parcours Business Management degree is to train versatile people with in-depth knowledge in Marketing, Human Resources, Logistics, Information Systems, Management Accounting while providing a solid foundation in economics, management and law.

Theoretical knowledge is confronted with the realities of the field through adapted teaching methods (cases, business games) and the association of practitioners with the team of teacher-researchers.

The multi-disciplinary aspect of the Bachelor 3 Business Management degree offers students numerous Master's degree courses in the fields of Human Resources Management, Innovation Management, Production/Logistics/Purchasing Management as well as towards Management Control. A choice of options in semester 6 allows each student to adapt his or her course according to his or her plans for further study or professional integration.

The skills targeted at the end of the bachelor's degree:

• Analysing the decisions and behaviour of economic agents
• Identify the environment of markets, firms and organizations
• Conducting data analysis

Semester 5 L3 Career Management Business Management (30 credits)

Organizational strategy (8 appropriations)

• Strategy
• Organizational theory
• Consumer behaviour

Organization of human resources (4 appropriations)

• Labour Law
• Human Resources Management

Innovations and digital technologies (3 credits)

• Innovations and digital technologies

Logistics Strategy (3 credits)

English 1 (3 credits)

Management information technology (3 credits)

Open option on Gap (9 credits)

International Economics (3 credits)

Cross-cutting skills and methodological tools 1 (6 credits)

• Survey methodology: design and data collection
• English 1
• Information Technology

Semester 6 L3 Gestion Parcours Business Management (30 credits)

Analysis and implementation of an enterprise policy (6 credits)

• Management simulation
• Project Management

English 2 (3 credits)

Business Process Analysis (6 credits)

• Process management
• Quality management

Commercial Law (3 cr)

The student must choose from a list of options taught in Aix-en-Provence or Marseille :

List of UE offered in Aix and/or Marseille (15 credits)

Discovery (1 list of EU to choose from 4) (12 credits)

List 1: Marketing and HRM (12 credits) taught in Marseille

Market Knowledge (6 credits)

• Market positioning and segmentation
• Market Research

Human Resources Management (6 credits)

• HRM Techniques
• Sociology of work and employment

List2: Supply chain and information systems (12 credits) taught in Aix-en-Provence

Supply Chain Management (6 credits)

• Purchasing strategy and methods
• Distribution strategies

Digital Transformations of Organizations (6 credits)

• IS Management
• Decision-making information systems and digital management

List of proposed EUs on Gap (15 credits)

Financial analysis of the company (3 credits)

Cross-cutting skills and methodological tools 2 (8 credits)

• Communication strategy
• Survey methodology: data processing and analysis
• Specific project: entrepreneurship or event organization

Sociology applied to management (4 credits)

• Social Psychology
• Sociology of work and employment

Who can apply?

The progression within the Bachelor of Management is carried out through a progressive specialization, giving students the opportunity to choose and develop their training project thanks to two successive portals (Semester 1, Semester 2 to 4). For the last year of the Bachelor's degree, students must have validated 2 years of training BTS, IUT, Bachelor's degree.

It is strongly recommended that students wishing to join the training have a solid knowledge of economics and management.

How to apply?

Apply at the time of admission on the dedicated platform.

Bachelor students have the possibility, outside of teaching periods, to do a professional internship. In order to give rise to evaluation (bonus subjects scheme), they must be the subject of a placement agreement and a placement report must be submitted in agreement with a member of the teaching staff.

The courses combine theory and real-life illustrations, notably through the use of company cases. The evaluation of skills will be based on the analysis of concrete cases, the simulation of situations and the realization of a study project.