Teaching method: Initial training, Continuing training or sandwich course
Location : Marseille
Type of diploma: Master's
Length of studies: 2 years
Exit level: Bac+5
Language(s) : French
Department : Innovation and Digital Management (MIND)
-
Objectives
The specialization comprises just one standard course, entitled "Fashion Management", formerly known as "Fashion and Textile Professions". The M1 and M2 programs in this track are built on a cross-disciplinary knowledge of the fashion sector. The M2 program takes these disciplines a step further, investigating the technical applications of textiles, ethical fashion and environmental issues, as well as sourcing and distribution strategies.
The MODE Master's Fashion Management program is designed to train future fashion managers in a national and international perspective. It aims to meet the new needs of a fast-changing French industry. It trains high-caliber students to be operational in the specific fashion sector and in management positions in various departments (marketing, distribution, purchasing, sourcing, etc.).
This Master's degree is available in two-year initial training, sandwich courses and continuing education.
The main skills targeted are
- Understanding consumer behavior, influencing factors, decision-making processes and satisfaction.
- Understand brand management: building brand identity, strengthening brand equity, identifying key brand strategies.
- Master budget management tools, purchasing and negotiation techniques, and competitive merchandising strategies.
- Master digital design tools (Indesign, Illustrator, Photoshop, Adobe Premiere) and know how to create a newsletter.
- Know how to draw up specifications in coordination with design, production and sales, lead a team and work in a network (lobbying, sourcing...),
- Master the collection creation process (concept development, manufacturing, distribution) to ensure brand development.
- Master marketing tools, train sales force / showroom teams.
- Master the entire national and international purchasing and sourcing process, logistics, production costs, forecast times and lead times.
- Master e-commerce marketing techniques.
- Master digital development techniques for brands in France and abroad.
-
Teaching
Master 2 Fashion Fashion Management (60 credits)
- Semester 3 M2 MODE Fashion Management Course (30 credits)
- Technical applications of textiles (3 credits)
- Technical textiles, nanotechnologies, movement sciences
- Sales and distribution (12 credits)
- Sales/negotiation techniques
- Luxury marketing
- Customer relationship management
- E-business
- Business plan
- Ethical fashion and the environment (4 credits)
- CSR (packaging, transport and respect for the environment)
- Fashion ethics
- International market (4 credits)
- International business development
- International sourcing and retail strategies
- Work experience (4 credits)
- Collaborative workshops
- Visual merchandising
- Business games (3 credits)
- Semester 4 M2 MODE Fashion and Textile Management (30 credits)
- Internship or work-study assignment / professional thesis (30 credits)
- Fashion book
- Internship or work-study assignment - Professional dissertation methodology
-
Admission
Who can apply?
Access to the M2 level is open to holders of 240 ECTS, an M1 or equivalent.
How do I apply?
Apply at the time of admissions on the dedicated platform. You can apply for initial training, sandwich courses or continuing education.
-
Practical information
The Master's degree can be taken in initial training, alternating work-study or continuing education over the two years.
The M2 internship focuses on fashion product management over a 6-month period.
Supervised projects are developed with companies, responding to their specific needs: visual merchandising strategy for the Boggi Milano and Hermont&Blaine brands, Fashion book. Diagnosis and export recommendations for a young brand.The Master's program benefits from synergies forged with companies in the sector, and partnerships developed with the Union des Professionnels de la Mode et l'Habillement, the Maison Mode Méditerranée and other players in the sector to help students find employment.
The Master's program benefits from the University of Aix Marseille's cooperation agreements: Erasmus, Civis and outside the European Union with the ISEP agreement (North America, Canada, Mexico, USA).
Business start-ups are also encouraged in partnership with the Pepite Paca teams.
Ilot Bernard Dubois 5-9 boulevard Maurice Bourdet, CS 50498 F - 13205 Marseille cedex 1Teaching volume :
- Lectures: 395 hours
- Tutorials: 468 hours
- Internship: 24 weeks
-
What next?
Career opportunities :
The aim of the Fashion specialization is to train future operational executives at national and international level in management positions in various departments (marketing, distribution, purchasing, sourcing, etc.). On completion of the Master's program, students will be able to work in marketing (project manager, product manager, etc.), purchasing, production and logistics (production manager, collection technical director, purchasing manager, etc.), research and design.
CONTACTS
Education Manager
Administrative Manager
I went to art school, I have a degree in textile design from the Rhine School of Art. After that, I worked for a year and a half in the textile industry as a collection assistant and product manager; but I felt that I needed to have a more solid base in business and management, which is why I decided to do a Master's degree in Fashion. In the Fashion master you will have courses in business, management, luxury marketing, DTP, visual [...] Read more
I went to art school, I have a degree in textile design from the Rhine School of Art. After that, I worked for a year and a half in the textile industry as a collection assistant and product manager; but I felt that I needed to have a more solid base in business and management, which is why I decided to do a Master's degree in Fashion. In the Fashion master you will have courses in business, management, luxury marketing, DTP, visual merchandising...for me these are the courses that were the most profitable, it allowed me then It allowed me to have an internship at Hermès and to be hired afterwards. Thanks to the Master Mode, I was able to have real skills, to apply them in my internships and then in the professional world and today I wish to set up my own business in consulting, for the preservation of know-how in the field of textiles and fashion.
I did a law degree, after a baccalaureate S; then I turned to fashion and design, so I was able to work as a stylist before turning a little more towards entrepreneurship, access to more responsibilities, that's why I enrolled in the Master Mode in Marseille. My law degree allowed me to reach this Master's level, to join this class. I was able to learn a lot in terms of management in the field, but also in logistics, business managem [...] Read more
I did a law degree, after a baccalaureate S; then I turned to fashion and design, so I was able to work as a stylist before turning a little more towards entrepreneurship, access to more responsibilities, that's why I enrolled in the Master Mode in Marseille. My law degree allowed me to reach this Master's level, to join this class. I was able to learn a lot in terms of management in the field, but also in logistics, business management and marketing. The best part of the course was that I was able to benefit from the Pépite network, which collaborates with the Master Mode, to develop an upcycled fashion project and benefit from this network, as well as win several entrepreneurial prizes, so it was a great adventure! The professors were there to support us, whatever our projects were, and on top of that, our class was great and the teaching team was very present. If you want to become an executive in the fashion industry or develop your own project in the field, I recommend this master's degree which is structuring and opens interesting doors!
Before the Fashion Master, I was at Kedge Business School. Then I decided to go for a Master's degree in order to specialise in fashion because that's what interested me. I had a lot of commercial knowledge, but what I lacked was the creative side. The Fashion Master's degree allowed me to see and put forward the merchandising side, to better know the fabrics, I made a lot of progress with Photoshop, Illustrator, Indesign and that he [...] Read more
Before the Fashion Master, I was at Kedge Business School. Then I decided to go for a Master's degree in order to specialise in fashion because that's what interested me. I had a lot of commercial knowledge, but what I lacked was the creative side. The Fashion Master's degree allowed me to see and put forward the merchandising side, to better know the fabrics, I made a lot of progress with Photoshop, Illustrator, Indesign and that helps me a lot. I have just graduated. I'm answering job offers, but I can't find COVID, so I'm moving forward on my personal projects, my social networks, I'm now officially an influencer and I've just been taken on by an influencer agency, which allows me to get some money like that - but I'm also creating my own jewellery brand. Illustrator, Indesign, it really helped me, for my social networks and for my next brand.